Quality Function Deployment

Turn customer needs into engineering priorities.

Build a complete House of Quality: capture the Voice of the Customer, map relationships to measurable engineering requirements, expose technical trade-offs, benchmark competitors and calculate priorities automatically.

Thermal loss
Leak rate
Mass
Opening
Keeps drinks hot
9
1
Does not leak
9
1
Easy to carry
9
3
Easy to clean
1
9

A complete product-planning workspace

The tool follows the standard House of Quality structure while keeping every label, colour and project value editable.

Voice of Customer

Capture customer needs, importance, evidence, satisfaction targets, sales points and competitive ratings.

Engineering translation

Define measurable HOWs with units, improvement direction, current values, targets, difficulty, ownership and verification.

Prioritisation

Score 9/3/1 relationships, record roof correlations, and calculate planning-weighted technical priorities and relative percentages.

Benchmarking

Rename competitors and compare customer satisfaction side by side on the same 1–5 scale.

Deploy requirements

Carry priority engineering requirements into design, process and production controls with owners, evidence and status.

Your terminology

Edit every visible variable label and customise section colours, relationship strengths, roof correlations and interface palette.

Interactive demo

Click relationship cells to cycle through blank → weak (1) → medium (3) → strong (9). The priority row recalculates instantly. Demo changes are not saved.

Travel Mug QFD
Public demo — no sign-in required
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